New York Fashion Week (NYFW) Fall/Winter 2025 has been a celebration of individuality, daring artistry, and nostalgic beauty influences. From revamped hair accessories to innovative makeup techniques, the season has seen beauty trends that push boundaries while embracing the unexpected. “NYFW 2025 is all about bold yet wearable beauty. Glowing, radiant skin remains the foundation of most looks. Blush isn’t going anywhere – this season, it’s swept along the cheekbones and blended into the temples for a lifted effect. Eyes take center stage with graphic, colorful eyeliner, in unexpected shapes, while icy eyeshadow adds a cool touch. And for lips? The 90s inspired concealer lip is making a comeback, creating a muted and understated contrast to statement eyes.” Carrie Wilson Here’s a look at the most notable beauty trends emerging from the runway and the streets of NYFW.
1. Hair Bow Stacking
Hair accessories took on a fresh, elevated vibe this season with the introduction of hair bow stacking. This trend involves layering multiple bows in one hairstyle, offering a playful yet sophisticated twist on the classic bow. The look was first seen at Haute Couture Week in Paris, including Zuhair Murad’s runway show where models sported bows tied at the base of high ponytails and along the length of the ponytail. Street style influencers have embraced this trend by mixing various types of bows, from floral to tweed, adding a personalized touch to their hairstyles.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
2. Party Girl Makeup
The party girl makeup trend continued its reign at NYFW F/W 2025, evolving from the popular Brat Summer look. This makeup style includes smudged eyeliner and blurred, deep-red lips, creating a lived-in, grungy aesthetic. First seen at Area’s Spring/Summer 2025 runway show, the look was reinforced by models and attendees at Haute Couture Week in Paris, who sported messy eye makeup for a carefree vibe. The trend celebrates imperfections and the beauty of a well-worn, “just woke up” look.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
3. Braided Pigtails
Embracing nostalgia while maintaining practicality, braided pigtails emerged as a favorite hairstyle for NYFW F/W 2025. This hairstyle is ideal for managing the often unpredictable weather of fashion month, offering both style and function. It works on various hair textures and lengths, making it a versatile choice for both runway shows and street style moments. Braided pigtails provided a youthful and fresh contrast to the more glamorous styles on display, reflecting a return to fun, carefree beauty.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
4. Deep Side Parts
Once considered polarizing, deep side parts are making a significant comeback. Seen on both the runway and street style, these dramatic parts create volume and structure, giving hairstyles a sophisticated edge. Giorgio Armani Privé’s Spring/Summer 2025 show showcased the trend, while Chanel Couture embraced it with ’60s-inspired voluminous deep side parts. This trend brings a sense of boldness and authority to any look, adding a modern yet classic touch to both casual and formal styles.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
5. Graphic Liner
Graphic liner has taken traditional eyeliner to new heights at NYFW F/W 2025. Moving beyond classic winged eyeliner, this trend embraces creativity and individuality. At Coach’s S/S ’25 runway show, models sported tiny heart designs at the inner corners of their eyes, while some attendees at Haute Couture Week showcased bold, double-winged eyeliner looks. Graphic liner encourages experimentation with shape, color, and placement, offering a striking way to frame the eyes.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
6. Metallic Lips
A modern take on early 2000s shimmery lip gloss, metallic lips are back in full force. However, this time, the focus is on subtle reflectiveness rather than chalky finishes. Designers like Sandy Liang and Miu Miu embraced this trend on their Spring/Summer 2025 runways, showcasing bubblegum pink lips with a touch of shine and glittery lip liners. Metallic lips are expected to be a major makeup trend throughout the year, offering a futuristic touch to any beauty look.
Source: Lukas, Erin. The Zoe Report. Available at: https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks
7. Makeup as Art
NYFW F/W 2025 showcased makeup as art, with designers pushing the boundaries of traditional beauty. At Christian Siriano, makeup artist Vincent Oquendo created geometric eyeliner looks in purple and burgundy, inspired by automotive design. At Collina Strada, makeup artist Dick Page embraced animal print designs around the eyes, paired with shimmer on the inner corners, highlighting the trend of using makeup as an artistic expression.
Source: Lapidos, R., & Maldonado, D. (2025, February 7). All The Breakout Beauty Trends From New York Fashion Week F/W ’25. Bustle. Available at: https://www.bustle.com/beauty/marc-jacobs-beauty-fall-winter-2025
8. Bangs That Have Attitude
Bangs have made a bold return to the beauty scene, with sharp, structured bangs seen at Christopher John Rogers, and twisted updos with piece-y, wet bangs at Christian Siriano. The bold, sculpted shapes of these bangs add a modern edge to classic beauty looks, reinforcing a confident, fearless aesthetic. These styles are perfect for those looking to make a statement with their hair.
Source: Lapidos, R., & Maldonado, D. (2025, February 7). All The Breakout Beauty Trends From New York Fashion Week F/W ’25. Bustle. Available at: https://www.bustle.com/beauty/marc-jacobs-beauty-fall-winter-2025
9. IDGAF Hair
A carefree, IDGAF (I don’t give a f**k) attitude was on full display at Vettese, where models rocked messy, undone hairstyles reminiscent of the classic bedhead look. This look was a perfect complement to the messy bun trend that has gained traction in recent seasons. The no-fuss hair aligns with the overall carefree beauty aesthetics seen on the streets of NYFW, emphasizing comfort and self-expression.
Source: Lapidos, R., & Maldonado, D. (2025, February 7). All The Breakout Beauty Trends From New York Fashion Week F/W ’25. Bustle. Available at: https://www.bustle.com/beauty/marc-jacobs-beauty-fall-winter-2025
10. Faux Beauty Marks
A quirky trend that captured attention at Marc Jacobs was the introduction of faux beauty marks. Pat McGrath used felt circles to create abstract beauty marks placed strategically on the models’ faces. These marks served as a surreal twist on minimalism, symbolizing kisses and blush, adding a playful, artistic touch to the models’ looks.
Source: Xue, F. (2025, February 4). Spotted: Faux Beauty Marks At Marc Jacobs’ F/W 25 Show. Bustle. Available at: https://www.bustle.com/beauty/marc-jacobs-beauty-fall-winter-2025
These bold and eclectic beauty trends at NYFW F/W 2025 reflect the industry’s shift towards self-expression, creativity, and individuality. Whether embracing messy hair, geometric eyeliner, or metallic lips, fashion-forward individuals are pushing the boundaries of beauty in exciting and unexpected ways. For beauty enthusiasts, this season offers a wealth of inspiration to experiment with new styles, textures, and artistic expressions.
Sources:
- Lukas, Erin. “Haute Couture Spring/Summer 2025 Beauty Looks.” The Zoe Report, https://www.thezoereport.com/beauty/haute-couture-spring-summer2025-beauty-looks.
- Intner, Katie. “The Best Spring 2025 Makeup Trends to Road Test Now.” Harper’s Bazaar, 18 Oct. 2024, https://www.harpersbazaar.com/beauty/makeup/g62119299/spring-2025-makeup-trends/.
- Mathews, Stixx. “Key Beauty Street Style Moments From NYFW FW25 Day 3.” Essence, 9 Feb. 2025, https://www.essence.com/beauty/my-social-media-beauty-pick-of-the-weekend-3/.
- Lapidos, Rachel, and Maldonado, Daisy. “All The Breakout Beauty Trends From New York Fashion Week F/W ’25.” Bustle, 7 Feb. 2025, https://www.bustle.com/beauty/marc-jacobs-beauty-fall-winter-2025.
